Mo'cha Bubble Tea.
Mo'cha Bubble Tea Re-Brand
Nov 30, 2025
Role
Designer
Collaborators
Solo
Service
Graphic Design
Problem
Mo'cha's current logo and menu
Mo'cha vs Coco cup and logo
While visiting one of Mo'cha's franchise, I found myself hesitating to go in, feeling a bit embarassed coming
alone because of its chridish decore and drinks. With bright pink walls and colourful drink options, I felt like I
would never choose this brand over more neutral-looking brands such as CoCo or Chattime.
Mo'cha bubble tea is a Waterloo-based bubble tea franchise that serves smoothies, teas and desserts.
This rebrand changes Mo'chas brand completely, turning a once forgettable and childish branding to
a more trustworthy and attractive brand that opens more doors to other demographics.
Isn't this for kids?
Overview
Reserch
First, we should understand the difference between big successful brands and Mo'cha — even to the
smallest detail like cup erganomics:
Where should I start?
Conclusion
Though I'm happy about the logo and how it turned out, there is always room for imporvement.
After pitching my new logo, I had some feedback to consider:
Typography - After presentation, my teacher gave me feedback on the typography and I'd
have to agree— looking at it now, it feels out of place.
Mockup - Mockups should be centered around drinks and expand more on the brand outside
of packaging .
Learning Curve